MM522_Marketing Plan_Draft3_Week 6

MM522_Marketing Plan_Draft3_Week 6

Marketing Plan Draft

MM522 Marketing Management product which will be launched by MAC

1. Abstract

2.0 Situation Analysis

2.1 Market Summary

2.3 Competition

2.4 Product (Service) Offering

2.5 Keys to Success

2.6 Critical Issues

3.0 Marketing Strategy

3.1 Mission

3.2 Marketing Objectives

3.3 Financial Objectives

3.4 Target Markets

3.5 Positioning

3.6 Strategies

3.6 Marketing Mix

3.8 Marketing Research

4.0 Controls

Evaluation for celebrity campaign

Evaluation for Advertising Campaign:

4.1 Implementation

4.2 Marketing Organization

4.3 Contingency Planning

5. Conclusion

References

MM522_Marketing Plan_Draft2__Week 4

MM522_Marketing Plan_Draft2__Week 4

Marketing Plan Draft 2

MM522 Marketing Management

2.0 Situation Analysis

2.1 Market Summary

2.2 SWOT Analysis

2.3 Competition

2.4 Product (Service) Offering

2.5 Keys to Success

2.6 Critical Issues

3.0 Marketing Strategy

3.1 Mission

3.2 Marketing Objectives

3.3 Financial Objectives

3.4 Target Markets